Changing the Culture of Risky Drinking Behavior: Policy Change

Project Overview

7th Funding Cycle Impact Award
     Project Start Date: 7/1/2012
     Project End Date: 6/30/2017
     Award Amount:     $750,000

Project Goal Statement: To create a sustainably safe environment for alcohol consumption through changes in local alcohol licensing policies; practices on college campuses, in taverns, and at festivals; and by educating current and future leaders in community collaboration.

 Community Partners:

Primary Community Partner: Catherine Kolkmeier, La Crosse Medical Health Science Consortium
Additional community partner organization names:

  • Cooperative Educational Service Agency (CESA) #4
  • Coulee Council on Addictions
  • Gundersen Health System
  • University of Wisconsin-La Crosse
 Academic Partners:

Primary Academic Partner: Stephen Hargarten, MD, MPH, Injury Research Center
Additional academic partners: Ann Christiansen, Injury Research Center

 Project Progress Summary Reports:

Project Progress Report Summary July 2012 - February 2013
Project Progress Report Summary March 2013 - February 2014
Project Progress Report Summary March 2014 - February 2015

 Affiliated Web Pages:

CESA #4
La Crosse County Health Department
La Crosse Medical Health Science Consortium
University of Wisconsin-La Crosse

 Project Dissemination Efforts (as reported by project partners)
  • Outreach Materials/Events
    • Developed a fact sheet for the coalition
    • Displayed project materials at a community awareness event
    • Hosted a candidate forum for State Senate and State Assembly races in partnership with two other health coalitions
    • Staffed a Social Host/Parents Who Host Lose the Most educational display at a community health fair and Family Fest event
    • Conducted press conferences to announce the passing of a Social Host ordinance
    • Presentation to the Rotary Club about the Social Host ordinance
    • Assisted two neighborhood associations in preparing a paper and online survey on the effects of Oktoberfest on the neighborhoods
    • Provided education to the La Crosse City Council, Village of West Salem Board and La Crosse County Board on local underage drinking issues and social host ordinance
    • Produced radio, TV and billboard ads promoting a social norming campaign informing parents and other adults about the dangers of hosting underage drinking partners
  • Reports
    • Developed a Burden of Risky Drinking report (update to the 2008 report)
  • Posters
    • Presented poster on festival assessment project and its relationship to policy change work at the APHA national meeting
  • Presentations
    • Hosted press conferences to announce the burden report release and addition of new coalition chair
    • Presented on a CDC-sponsored panel discussion about injury prevention at the APHA national meeting
    • Presentation at the annual statewide Alcohol Policy Summit about the project's festival assessment work
    • Presented about festival work at the Wisconsin Prevention Conference
Contact Us

Advancing a Healthier Wisconsin Endowment Healthier Wisconsin Partnership Program (HWPP)
P: 414.955.4350 | E: healthierwisconsin@mcw.edu

Medical College of Wisconsin
8701 Watertown Plank Road
Milwaukee, WI 53226
(414) 955-8296
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Page Updated 07/28/2015
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