Reach Out and Read of Milwaukee (ROR-M)

Reach Out and Read (ROR) is a national program, which began in Boston in 1989, that seeks to make early literacy an integral part of pediatric primary care.

This medically-based early literacy program is evidence-based. Please review a summary of research published (PDF) on the effectiveness of the program.

ROR gives low-income parents the information, encouragement and materials they need to make books and reading a regular part of their children's lives.

 Program Overview

Reach Out and Read (PDF) integrates early literacy development into pediatric primary care settings for preschool children, by taking advantage of regularly scheduled well-child visits to reach parents of children from six months to five years of age. It is a pediatric literacy program that uses health supervision visits and the power of the provider/patient relationship to support the development of early literacy skills in young children. View our brochure. (PDF)

Program Objectives

  • To encourage parents to read to their babies and young children.
  • To encourage parents to share in the excitement of learning.
  • To "prescribe" appropriate books at well-child visits for children ages six months to five years.
  • To help young children develop a love of reading.
  • To prepare children to start school ready to learn and succeed.
  • To promote positive interactions between clinicians and children and families from underserved populations.

Beginning at the six-month visit and continuing through the child's fifth year, clinicians give a child a developmentally appropriate and culturally respectful book at each visit. Their parents receive guidance about the benefits of literacy development, looking at books with young children, and reading aloud. By the time they begin school, children will acquire a library of at least ten beautiful children's books.

In the clinic waiting room, volunteers read stories and look at books with children, thereby modeling reading aloud techniques and other nurturing interactions for parents.

Greater Milwaukee is part of a nationwide effort to encourage children and their parents to experience the rewards of increased literacy at a young age. The Commission on Reading reported that reading aloud is the single most important predictor of later reading success.

In addition, reading aloud supports children's language and cognitive development and strengthens the parent-child bond. Most important, children regard reading as an enjoyable activity, associating books with parental love and attention.

A pilot study found that clinic parents who received literacy counseling and a book during a clinic visit were four times more likely to look at books with their children than parents who did not.

Please read about our current program measurables. (PDF)

 Reach Out and Read Milwaukee Pediatric Clinic Sites

Downtown Health Center (DHC)
1020 N. 12th Street
Milwaukee, WI 53233
(414) 277-8900

Isaac Coggs Heritage Health Center
8200 W. Silver Spring Drive
Milwaukee, WI 53218
(414) 760-3900

Martin Luther King Heritage Center
2555 N. Martin Luther King Drive
Milwaukee, WI 53212
(414) 372-8080

Next Door Pediatrics
2561 N. 29th Street
Milwaukee, WI 53210
(414) 264-5338

Lisbon Avenue Health Centers
3522 W. Lisbon Avenue
Milwaukee, WI 53208
(414) 935-8000

Hillside Family Center
1452 N. 7th Street, 2nd Floor
Milwaukee, WI 53205
(414) 935-8000

Sixteenth Street Community Health Center Cesar E. Chavez Location
1032 South 16th Street
Milwaukee, WI 53204
(414) 672-1353

Sixteenth Street Community Health Center Parkway Location
2906 S. 20th Street
Milwaukee, WI
(414) 385-6279

 How Can I Help?

Thank you for exploring our website and learning about ROR Greater Milwaukee. We would appreciate having you become a part of our literacy team to help the children of Milwaukee become successful readers.

If you or your company would like to send a monetary donation please view our online giving form and select "Other 100%" as the Gift Designation and specify "Reach Out and Read - Milwaukee" in the 'Comments and additional information about your gift section'.

 Milwaukee Sponsors & Collaborators

Fiscal Supporters

New and Gently Used Book Donations

Literacy Referrals


 Volunteer Opportunities

We have two different types of volunteer opportunities; the first is to process the books which we then distribute to our eight pediatric health center sites. The second involves reading aloud to children in the waiting rooms of eight, urban pediatric clinics in Milwaukee with the goal of helping children develop a love of reading and books, and to model read-aloud techniques for the families.

Read our volunteer overview. (PDF)

The pediatricians at these clinics will continue your good work by counseling parents on the importance of sharing books with their children, and by giving books to the child during the well-child visits.

Volunteers must complete certain requirements (PDF), submit a volunteer application (PDF), have a background check (PDF)completed, two TB skin tests, and submit an immunization record.

Volunteers are given an on-site orientation to introduce them to the clinic environment. They are given advice on reading aloud techniques, interacting with parents, and sharing literacy referral information.

For more information please call Mary Loberg White at (414) 955-5749 or e-mail

 Donate New and Gently Used Books

A unique part of the Reach Out and Read Milwaukee program is our gently used book program. Our ROR-M sites make gently used books and children's magazines available for older siblings and others who visit the clinics. These books are distributed in our waiting rooms and are available free to patients and their families.

If you have gently used children or adult books or magazines that you would like to donate, please contact Mary Loberg White at (414) 955-5749 or via e-mail.

 Literacy Resources

View a list of books to help children deal with economic hardships (PDF).
Also available to view are Developmental Milestones of Early Literacy in English and Spanish (PDF).
Reading Tips for Parents (PDF) and What Children Like in Books (PDF)

 Become A Reach Out and Read Provider

If you are a pediatric or family practice doctor or nurse practitioner who will be implementing the Reach Out and Read program in your practice, you need to complete provider training for Reach Out and Read. You can complete this training online and receive 1 hr. CME credit.

Contact Us

Mary Loberg White
Department of Pediatrics
Center for the Advancement of Underserved Children
8701 Watertown Plank Road
Milwaukee, WI 53226
(414) 955-5749
(414) 955-6385 (fax)

Medical College of Wisconsin
8701 Watertown Plank Road
Milwaukee, WI 53226
(414) 955-8296
Directions & Maps
© 2015

Page Updated 03/06/2015