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Resources & Reference Materials

*Books with an asterisk can be borrowed from the Office of Technology Development (OTD).


  • From Concept to Market Gary S. Lynn, John Wiley & Sons

  • How to Develop & Market Creative Business Ideas: A Step-By-Step Guide to Successfully Bringing New Ideas to the Marketplace Dale A. Davis, Oasis Press Inventing: Creating and Selling Your Ideas Philip B. Knapp, Tab Books The Great American Idea Book Bob Coleman & Deborah Neville, W.W. Norton and Co. The Inventor's Bible Ronald Louis, Ten Speed Press

  • The Inventor's Pocket Guide Randy C. Moyse

Starting a  Company

  • *Building the Awesome Organization: Six Essential Components that Drive Entrepreneurial Growth Catlin, Katherine and Jana Matthews, Hungry Minds Inc.

  • High Tech Start Up, Revised and Updated: The Complete Handbook For Creating Successful New High Tech Companies John L. Nesheim, The Free Press

  • New Venture Creation: Entrepreneurship for the 21st Century Jeffry Timmons, Boston : McGraw-Hill/Irwin

  • *The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything Guy Kawasaki, Portfolio

  • The Entrepreneur and Small Business Problem Solver: An Encyclopedic Reference and Guide William Cohen, Wiley

  • *The Entrepreneurial Venture, 2nd Edition William A. Sahlman, Howard H. Stevenson, Michael J. Roberts, and Amar Bhide, Boston: Harvard Business School Press

  • The Entrepreneur's Survival Guide: 101 Tips for Managing in Good Times & Bad Illinois. John J. Cullinane, Business One Irwin

  • The Questions Every Entrepreneur Must Answer Amar Bhide, Harvard Business Review, November-December 1996. (Available from Harvard Business Online.)

Business Planning

  • Complete Business Plan Bob Adams, Adams Publishing

  • How to Write a Winning Business Plan Stanley Rich and David Gumpert. Harvard Business Review (Available from Harvard Business Online.)

Raising Money

  • Bootstrap Finance: The Art of Start-ups Amar Bhide, Harvard Business Review, November-December 1992. (Available from Harvard Business Online.)

  • Gregory I. Kravitt, Dow Jones-Irwin Raising Money: Venture Funding and How to Get It Ronald E. Merrill, AMA

  • The Small Business Valuation Book Lawrence W. Tuller, Adams Media

  • Venture Capital Handbook David Gladstone, Prentice Hall



Contact Us

MACC Fund Research Center (MFRC) 3056
8701 Watertown Plank Rd
Milwaukee, WI  53226
Phone:  (414) 955-4362
Fax:  (414) 955-6619

Directions to OTD

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Joseph Hill, PhD
Vice President
Office of Technology Development

Kalpa Vithalani, PhD
Licensing Manager
Office of Technology Development

James Antczak, PhD
Licensing Manager
Office of Technology Development