Southeast Wisconsin Affiliate of
Susan G. Komen for the Cure
Komen/Kohl's Conversations for the Cure
Goal of this project:
Kohl’s Conversations for the Cure is a series of educational sessions where women can openly discuss breast cancer and the potential impact it can have on their lives. The goal of these sessions is to encourage women to obtain regular breast health screenings, thereby increasing the survival rates throughout Southeast Wisconsin.
Role on the project:
Formal evaluation of the Kohl’s Conversations for the Cure project.
Outcome evaluation to determine if the partnership met its overall goal to increase awareness and knowledge of screening guidelines and increase the number of women following recommended guidelines (mammography or clinical breast exams).
Measurement strategies include tracking the following:
Number of Conversation Leaders recruited and trained
Number of Conversations held
Number of participants at each session and overall
Aggregate data on participants’ experiences with breast cancer screening (e.g. common barriers, concerns, ways of accessing health information)
Number of participants that commit to getting screened as a result of the Conversation
Number of participants that have screening documented
In addition, the strategies below will provide more in-depth information describing the program’s effectiveness for both leaders and participants:
Survey of Conversation Leaders
Focus group and/or interviews with select Conversation Leaders to assess their experiences and perceptions of the effectiveness of the Conversations curriculum and overall project
Surveys of Conversation participants
Kohl’s Conversations for the Cure