Pediatricians have a unique opportunity to encourage parents to read aloud to their preschool children. Patients with inadequate health literacy face obstacles (higher hospitalization rate, lower compliance, less likely to participate in prevention, increase in health care costs). To begin to evaluate health literacy levels in Milwaukee, ROR-M assessed early literary resources within zip codes of the DHC, ROR targeted age-group (6 mos-6 yrs) and performed a search of early literacy resources for book purchase and/or loan in the local communities.