Office of Public Affairs

We Practice What We Teach

You may have heard and seen that tagline as the Medical College of Wisconsin continues its Identity Campaign to build public awareness and understanding of its contributions as a powerful community and statewide asset.  This Identify Campaign will focus on building brand awareness of the Medical College as a major cancer and cardiovascular research institution.

Following are links to the two radio commercials, the newspaper and magazine advertisements, and an airport display board that will be used in the Identity Campaign.

Radio Commercials:

2008 "Heart" (60 seconds) (mp3)

2008 "Cancer" (60 seconds) (mp3)

2008 "General 1" (60 seconds) (mp3)

2008 "General 2" (60 seconds) (mp3)

2007 "Heart" (60 seconds) (mp3)

2007 "Cancer" (60 seconds) (mp3)

Previous Campagin media:

Following are links to the two radio commercials, the newspaper advertisement, and an airport display board that where used in the earlier phases of the Identity Campaign.

Print Ads and Airport Displays:

(click for larger image - open as pdf)

Radio Commercials

"Finding New Ways" -- Windows audio; 48kbps

"Saving Lives" -- Windows audio; 48 kbps

Newspaper Ad

(Click for larger image)

One of the nation's top ranked medical schools is right here in Milwaukee.

The Medical College of Wisconsin is ranked among the nation's finest medical and biomedical graduate schools by U.S. News and World Report. And it's

right here in Milwaukee. Each year physicians and researchers at the College conduct more than 1,500 leading-edge medical studies, funded by over $120

million in grants. While they're busy advancing the wonders of medicine, they're also teaching the doctors and researchers of tomorrow. And though the

impact of their work can be felt worldwide, Medical College physicians are also seeing patients at Froedtert Hospital and Children's Hispital of Wisconsin.

The is academic medicine at its best.

 


Airport Display/Billboard

(Click for larger image)