Milwaukee Kids: Drive Me Safely-Drive for Health

Project Overview

2nd Funding Cycle Impact Award
     Project Start Date: 9/1/2006
     Project End Date: 8/31/2009

Project Goal Statement: Since motor vehicle crashes are the leading cause of injury and death in Wisconsin, all children, regardless of socioeconomic status should have access to the appropriate car or booster seat to decrease their morbidity and mortality as a result of motor vehicle crashes.

Orignal Award Amount: $450,000
Adjusted Award Amount: $413,935*

Community Partners:
Primary Community Partner: YMCA of Metropolitan Milwaukee, Inc.
Additional community partner organization names:

• Aurora Health Care - Aurora WIC Program
• Children's Hospital and Health System
• Milwaukee Health Services, Inc

Academic Partners:
Primary Academic Partner: Suzanne Brixey, MD, Department of Pediatrics
Additional Academic Partners:

• Stephen Hargarten, MD, MPH, Department of Emergency Medicine
• Lisa Uherick, MD, Department of Pediatrics
• Andrea Winthrop, MD, Department of Surgery

Project Progress Summary Reports:
     Project Progress Report Summary September 2006 - June 2008
     Project Final Report Summary  

Affiliated Web Pages:
    Aurora Health Care - Aurora WIC Program
    Children's Hospital and Health System
    Milwaukee Health Services, Inc.
    YMCA of Metropolitan Milwaukee, Inc.

Project Dissemination Efforts (as reported by project partners)

• Articles
  • Featured in the Milwaukee Journal Sentinel Online – Booster Seats: Inform Parents. Milwaukee Journal Sentinel Online. November 6, 2007.
  • Featured in the Milwaukee Journal Sentinel – Many Milwaukee kids improperly restrained in vehicles. Milwaukee Journal Sentinel. August 3, 2008.
  • Highlighted in The Business Journal – Partnership grants add up to better public health. The Business Journal. April 27, 2007.
• Outreach Materials/Events
  • Developed the Self-Report Child Restraint Survey Tool
  • Developed a culturally appropriate child passenger safety seat educational resource book/brochure
  • Developed semi-annual project reports and presented at Martin Luther King (MLK) and included in the Aurora Health Care Monthly reports
• Poster
  • Poster presentation at the 2006 Medical College of Wisconsin Student Research Day about the validation of the self-report child restraint survey tool
• Presentations
  • Presentation at the 2009 National Injury & Violence Prevention Research Conference
  • Presentation at the National Pediatric Academic Societies Annual Meeting
  • Presentation at the 2008 Governor’s Conference on Highway Safety to share the success of this program in reducing the number of unrestrained child passengers within the urban center of Milwaukee

*In 2009 award amounts, based on the remaining budget, were adjusted to reflect the decline in endowment asset value due to the downturn in the economy.