Changing the Culture of Risky Drinking Behavior: Underage Access

Project Overview

5th Funding Cycle Impact Award
     Project Start Date: 7/1/2009
     Project End Date: 6/30/2012

Project Goal Statement: The purpose of Changing the Culture of Risky Drinking Behavior: Underage Access is to reduce underage access and use of alcohol in La Crosse County by translating evidence-based strategies into action according to a community-developed strategic plan.

Award Amount: $300,000

Community Partners:
Primary Community Partner: Catherine Kolkmeier, La Crosse Medical Health Science Consortium
Additional community partner organization names:

• CESA #4
• City of La Crosse Police Department
• Coulee Council on Addictions
• La Crosse County Health Department

Academic Partners:
Primary Academic Partner: Stephen Hargarten, MD, MPH, Department of Emergency Medicine
Additional Academic Partner: Ann Herbst, AA, Department of Emergency Medicine

Project Progress Summary Reports:
     Project Progress Report Summary 7/1/2009 - 12/31/2009
     Project Progress Report Summary 1/1/2010 - 6/30/2010
     Project Progress Report Summary 7/1/2010 - 12/31/2010
     Project Progress Report Summary 1/1/2011 - 6/30/2011
     Project Progress Report Summary 7/1/2011 - 12/31/2011
     Project Final Report Summary    

Affiliated Web Pages:
     CESA #4
     City of La Crosse Police Department
     Coulee Council on Addictions
     La Crosse County Health Department

Project Dissemination Efforts (as reported by project partners)

• Articles
  • Five op-ed letters from Underage Access Workgroup participants published in the La Crosse Tribune newspaper between July and December 2009
  • Featured in TIPS Newsletter – Spotlight on TIPS Trainer: Al Bliss. TIPS Newsletter. June 2011.
• Media
  • Two press releases for Parents Who Host Lose the Most campaign on local TV and radio and in the local newspapers
• Outreach Materials / Events
  • Shared results of the Community Perceptions Survey  focused on public perceptions of alcohol problems at a breakfast meeting for the public (July – Dec 2009)
    • Featured on WKBT News Channel 8 as a “Top Story” for the meeting to share the Community Perceptions Survey results with the public (July – Dec 2009)
  • Central High School SADD (Students Against Destructive Decisions) along with the Changing the Culture of Risky Drinking Behavior Coalition designed alcohol ID signs for local retailers to place in their businesses
    • Highlight of a media release – Support Your Retailers Preventing Underage Alcohol Consumption: Coalition and Teens Provide Free Alcohol ID Signage. October 30, 2009.
    • Feature on the local TV station of local youth distributing the alcohol ID signs to local retailers
  • HWPP Project Fact Sheet featured on the project website and in hard copy
  • Developed Burden of Alcohol-Related Injury Report for community leadership, public health community, and the general public through website publication (Jan – June 2012)
• Presentations
  • Presentation at HWPP Community Engagement Conference – Kolkmeier C, Hargarten S and Peterson D. Translating Research into Community Action and Policy Change. Community Engagement for Health Conference 2010 – Transformation through Partnership. Milwaukee, WI. October 26, 2010.
  • Presentation at HWPP Engaged Research Conference – Peterson D and Herlitzke T. Using Logic Models to Inform Programs and Build Relationships. Partnerships for Health: Learning, Developing & Transforming Community Engagement. Milwaukee, WI. April 19, 2011.
  • Presentation to local Rotary Club members (July – Dec 2011)
  • Panel presentation and poster on festival work – American Public Health Association 2012 Annual Meeting, October 2012
• Website
  • http://www.lacrosseconsortium.org/content/c/changing_the_culture_of_risky_drinking_behavior_coalition