This day in MCW history – Oct. 14, 1970
Oct. 14, 2013 College News - On Oct. 14, 1970, the medical school’s Board of Directors renamed the institution as the Medical College of Wisconsin to reflect its new direction to serve the entire state. Medical students, concerned that the name would be confused with the University of Wisconsin School of Medicine, protested the name change by hanging signs and banners across Wisconsin Avenue near the Marquette campus. Signs read, “15th Street Medical School” and a banner displays two cows holding a shield atop a beer keg. On the shield, the letters MCOW are superimposed over a map of Wisconsin.