Changing the Culture of Risky Drinking Behavior: Policy Change

Project Overview (PDF)

7th Funding Cycle Impact Award

Project Start Date: July 1, 2012
Project End Date: June 30, 2017 - No Cost Extension through: September 30, 2017
Award Amount: $750,000

Project Goal Statement: To create a sustainably safe environment for alcohol consumption through changes in local alcohol licensing policies; practices on college campuses, in taverns, and at festivals; and by educating current and future leaders in community collaboration.

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  Community Partners:

Primary Community Partner: La Crosse Medical Health Science Consortium
Additional Community Partner Organization Names:

  • Cooperative Educational Service Agency (CESA) #4
  • Coulee Council on Addictions
  • Gundersen Health System
  • University of Wisconsin-La Crosse
  Academic Partners:

Primary Academic Partner: Stephen Hargarten, MD, MPH, Injury Research Center
Additional academic partners: Ann Christiansen, Injury Research Center

  Project Progress Summary Reports:
  Affiliated Web Pages:
  Project Dissemination Efforts (as reported by project partners)
  • Outreach Materials/Events
    • Developed a fact sheet for the coalition
    • Displayed project materials at a community awareness event
    • Hosted a candidate forum for State Senate and State Assembly races in partnership with two other health coalitions
    • Staffed a Social Host/Parents Who Host Lose the Most educational display at a community health fair and Family Fest event
    • Conducted press conferences to announce the passing of a Social Host ordinance
    • Presentation to the Rotary Club about the Social Host ordinance
    • Assisted two neighborhood associations in preparing a paper and online survey on the effects of Oktoberfest on the neighborhoods
    • Provided education to the La Crosse City Council, Village of West Salem Board and La Crosse County Board on local underage drinking issues and social host ordinance
    • Produced radio, TV and billboard ads promoting a social norming campaign informing parents and other adults about the dangers of hosting underage drinking partners
    • Drafted an elected official training, policy fact sheet for the City Council and an addendum to the 2012 Burden of Alcohol report
    • Created a webinar about community alcohol policy practices
    • Invited to present an educational session at a city council meeting to share policy change practices from other communities
    • Hosted a PHLM/Social Host table at the Viterbo Health Fair, Family Fun Expo and Family Fest
    • Presented at the Northwoods Coalition Annual Meeting on the project’s work with local festivals
    • Completed slides and script for the elected official training program
    • Provided educational and informational programs for the community, including about ordinance language for city council members, City Attorney, City Clerk and police
    • Hosted informational booth at the Mayor’s Neighborhood Expo about the PHLM campaign
    • Provided a presentation to neighborhood association leaders
  • Reports
    • Developed a Burden of Risky Drinking report (update to the 2008 report)
  • Posters
    • Presented poster on festival assessment project and its relationship to policy change work at the APHA national meeting
  • Presentations
    • Hosted press conferences to announce the burden report release and addition of new coalition chair
    • Presented on a CDC-sponsored panel discussion about injury prevention at the APHA national meeting
    • Presentation at the annual statewide Alcohol Policy Summit about the project's festival assessment work
    • Presented about festival work at the Wisconsin Prevention Conference
  • Publications
    • Published an article in The Municipality trade journal
Contact Us

Advancing a Healthier Wisconsin Endowment Healthier Wisconsin Partnership Program (HWPP)
(414) 955-4350 |