Geospatial, Epidemiology, and Outcomes Shared Resource (GEO)

Overview of the GEO Shared Resource

The Geospatial, Epidemiology, and Outcomes (GEO) Shared Resource provides access to population-based data, cancer epidemiology and database expertise, information on the cancer burden in the catchment area, and geospatial mapping and analysis to catalyze population-based cancer research, with an emphasis on cancer disparities.


GEO serves numerous departments and centers on and off campus. The services offered align with three primary aims: (1) To provide up-to-date information on the cancer burden in the MCW Cancer Center catchment area, including spatial and sociodemographic patterns of cancer incidence, diagnosis stage, and mortality; (2) To facilitate the optimal and appropriate use of population-based data resources to conduct rigorous cancer and cancer disparities research; and (3) To support the use of geospatial mapping and analysis techniques and provide geographic information systems (GIS) services.

Contact Information

Email or visit our iLab site.

Wisconsin Lung Cancer Incidence, 2010-2015

This map illustrates lung cancer incidence in Wisconsin from 2010 to 2015 using data from the Wisconsin Cancer Reporting System. The lung cancer incidence rate is indirectly age-sex standardized and smoothed using adaptive spatial filtering. Red areas indicate higher rates than expected and blue areas indicate lower rates than expected, given the regional rate. Areas without color exhibit rates close to the regional rate. The “Percent Minority” layer displays the percent of people who identify as a minority in each Census Tract. Data was obtained from ACS 2012-2016 estimates and EJScreen: Environmental Justice Screening and Mapping Tool maintained by the Environmental Protection Agency. The “Percent Minority” layer is only visible at a higher Zoom level. Different layers can be selected and overlapped to observe patterns.

List of Services

Geospatial Services

Geographic Information Systems (GIS) and Spatial Analysis Services

  • Spatial Data Acquisition, Preparation and Management
  • Cartography, Mapping and Data Visualization
  • Geocoding, Distance Estimation and Routing, Geographic Access Estimation
  • Disease Mapping, Small Area Estimation, Spatial Pattern and Cluster Analysis
  • Modeling Including Spatial and Clustered Data
  • Web-Based Mapping
  • Data Analysis in R, STATA, Esri Software
  • Geographic Information Systems (GIS) and Related Technology Support
  • Software License(s) for GIS and Related Software (Esri, Stata)
  • Consultation
  • Geospatial Analysis Techniques and Data Sources

Epidemiology Services

General Epidemiologic Information about Cancer Burden

  • Boiler Plate Information for Grant Applications about Cancer Burden and GEO Center
  • Basic Epidemiologic Data (Froedtert-MCW, Southeastern Wisconsin, Wisconsin, U.S.)
  • Catchment Area/WI Cancer Maps
  • Website (Updated Cancer Data, Maps, Links to Publicly Available Data, Related Sites)
  • Specific Epidemiologic Information
  • Preliminary Data for Grant Applications
  • Anticipated Accruals to Clinical Trials
  • Consultation on Study Design and Methodology
  • Cancer Knowledge, Database Expertise
  • Study Design, Aims, Measurement/Variables, Feasibility

Outcomes Services

Data Acquisition, Preparation, Management and Analysis

  • Database Acquisition, Licensing and Use Agreements
  • Database Repository and Maintenance
  • Database Cleaning
  • Variable Creation
  • Data Manipulation/Linkage
  • Preparation of Dataset for Analyses
  • Preparation of Data Dictionaries/Metadata
  • Data Analyses
  • Computer and Statistical Programming (R, SAS, Python, Etc.)
  • Consultation
  • Specific Database Knowledge
  • Variable Creation and Data Analysis Strategies

GEO Faculty and Staff


Kirsten Beyer, PhD, MPH, MS

Associate Professor, Division of Epidemiology; Director, PhD Program in Public & Community Health; Co-Director, Global Health Pathway; Co-Director, GEO Shared Resource; Adjunct Associate Professor, Geography, UW-Milwaukee

GHE Course: Global Environmental Health; GEO Resource: Health & Medical Geography; Cancer & Health Disparities; Geographic Information Systems; Epidemiology


Tina W. F. Yen, MD, MS, FACS, FSSO

Professor, Division of Surgical Oncology; Co-Director, GEO Shared Resource; Interim Program Leader, MCW Cancer Center Breast Disease-Oriented Team

GEO Resource: Administrative Databases & Tumor Registries; Health Services Research; Cancer Outcomes


Yuhong Zhou, PhD, MS, ME

Research Scientist

GEO Resource: Geography; Geospatial Analytics; Urban Planning & Built Environment


Bethany Canales, MPH


GEO Resource: Geographic Information Systems & Web Mapping; Data Management & Statistical Analysis; Epidemiology