Physicians Hall Front

ThriveOn King Building Construction to Commence

Focus on investment in Black and Brown workforce

Milwaukee, June 7, 2022 – The ThriveOn Collaboration announces today is the official start of construction on its ThriveOn King building, located at the former Gimbels-Schuster’s building at 2153 N. Dr. Martin Luther King Jr. Drive. The Collaboration is a joint venture between Royal Capital, the Greater Milwaukee Foundation, and the Medical College of Wisconsin aiming to make Milwaukee a more equitable, healthy and thriving community for all.

“We are thrilled to start construction for ThriveOn King,” said Kevin Newell, founder and CEO of Royal Capital and co-chair of ThriveOn Collaboration. “From inception, this project has been a collective effort with the community, and we are excited to bring that collaborative vision to life in this next stage.”

With the increase in construction and other labor-intensive activities that will bring ThriveOn King to life, the development and construction team is taking a proactive approach to maximize local hiring of unemployed and underemployed individuals. Intentionality to hiring and investing in Black and Brown local talent, adding to and training the workforce is a part of this project’s strong commitment to equity. The project is committed to achieving the City of Milwaukee requirements for workforce, which includes 40 percent Residents Preference Program and 25 percent Small Business Enterprise Participation.

Some of the first construction activities will include internal asbestos abatement, demolition of the loading dock and removal of the metal panels on the east and north sides of the building.

The completed ThriveOn King building will feature spaces focused to support its five priority areas of housing, early childhood education, health and wellness, social cohesion, and economic opportunity. Through significant neighborhood engagement and consistent meaningful input, first floor opportunities that are forthcoming include an early childhood education center in partnership with Malaika Early Learning Center, makerspace, meeting space, a food hall, and gathering spaces for special events. Office space, residential space and partners around workforce development, non-clinical healthcare partners including recently announced Versiti, and more will occupy the remaining space on the first floor and other floors. In addition, MCW programs will occupy two floors and GMF will occupy another.

For the residential units, there will be 89 mixed-income apartments, with 27 of the 89 units set aside for independent senior living. Amenities include community and media rooms, fitness center, and underground parking for residents.

Milwaukee-based JCP Construction and CG Schmidt have been selected as the contractors for the ThriveOn King project. JCP, a family-owned company, was established in 2008 by brothers Clifton, James and Jalin Phelps. With a central office on King Drive and a commitment to employing a workforce that reflects the community they serve; the company is an important part of Milwaukee’s diverse business ecosystem. JCP has contributed to some of the most recognizable projects in Wisconsin, including the Fiserv Forum, the Milwaukee Mitchell International Airport remodel, and the Northwestern Mutual tower and commons.

To celebrate the construction commencement milestone, and continue to thank the community, a community engagement event is planned during the summer.

The ThriveOn King project has an anticipated completion date of November 2023.

Learn more about the ThriveOn Collaboration

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