In 2010, shortly following the appointments of John R. Raymond, Sr., MD, President and CEO and Joseph E. Kerschner, MD, Executive Vice President and Dean, School of Medicine, a strategic process commenced at the Medical College of Wisconsin to reflect the dynamic environment of academic medicine.
To be both responsive to healthcare market changes and nimble enough to seize opportunity, MCW engages in a planning process that rapidly and rigorously assesses newly proposed strategic initiatives. Then, annually, we update our rolling five-year forecast to reflect revisions and additions to our strategic direction and any changes made to current initiatives.
This process, although divergent from a traditional strategic planning process, has demonstrated great success over the past five years. The approach of "setting a direction and testing to it" has invigorated the people of MCW, reflecting the innovative spirit that is part of our institutional DNA.